[WallFit] Why I Built WallFit - 1

01 Mar 2026 • 2 min read

— A Wedding Gift That Became an App

WallFit didn’t start with market research.
There was no product strategy, no revenue model, no roadmap.

It started with a sentence.

“I wish there was an app that could do this.”

The person who said that is now my wife.

It Started with a Simple Frustration

She wanted to place multiple photos on a single canvas and use it as a wallpaper.
That sounds simple. But most apps we tried had the same problems.

“It’s almost there, but not quite.”

Technically, none of these were hard problems.
They just weren’t handled carefully.

At the time, we weren’t married yet.
I liked the idea of building something meaningful before the wedding — something she would actually use.

So WallFit started as a personal tool.
Not a product.

In the beginning, WallFit had only one user.

The priorities were simple:

Instead of listing features, I asked a few basic questions:

The answers were conservative.

The goal wasn’t flexibility.
It was reliability.

The decision to release WallFit publicly wasn’t idealistic.

When I showed it to people around me, the reaction was often the same:

“I’d try it.”

But the moment they saw a price — even a small one — that curiosity stopped.

The barrier wasn’t the value.
It was the friction.

WallFit isn’t a high-frequency app.
It’s a utility you open when you need it.

Charging for it created more resistance than it justified.

So I made it free.

If it generates some ad revenue, that’s enough.
If not, that’s fine too.

The goal wasn’t to build a business.
It was to remove friction.

In the next part, I’ll talk about the part that took the most time:
grids, spacing, aspect ratios — and how AI helped structure the implementation.

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